HANNAGAN Tim <br/><br/>
Mastering strategic management/ 
Tim Hannagan 
 - New York:  Palgrave Macmillan  2002 
 - 213p. 
 - Palgrave Master series .
<br/><br/> An introduction to strategy and strategic management aimed for both students of management and business subjects and for practising managers. The structure of the book includes: the meaning of strategy and strategic management, strategic analysis and choices, the processes of developing strategy in terms of marketing, meeting customer needs, maintaining a sustainable competitive advantage, the importance of culture and leadership, the expectation of continual change. 
<br/><br/><label>ISBN: </label>033392746X (pbk): 
<br/><br/><label>Subjects--Topical Terms: </label><br/>STRATEGIC PLANNING<br/>MANAGEMENT