TY - BOOK AU - MEYER Marshall W TI - Rethinking performance measurement: beyond the balanced scorecard SN - 0521812437 (Hbk): PY - 2002/// CY - Cambridge, UK PB - Cambridge University Press KW - PERFORMANCE MEASUREMENT KW - BALANCED SCORECARD KW - STRATEGIC PLANNING KW - MANAGEMENT N2 - Performance measurement remains a problem for businesses and other organizations. This book expalins why this is so, and why the balanced scorecard not only does not solve these underlying problems but may in fact make them worse. Suggests an alternative called activity based profitability analysis (ABPA) as a partial solution, especially to the problem of combining dissimilar measures ER -