TY  - BOOK
AU  - DAVID Fred
TI  - Strategic management: concepts and cases
SN  - 0131276751 (pbk.):
PY  - 2005///
CY  - London
PB  - Prentice Hall
KW  - STRATEGIC MANAGEMENT
KW  - CORPORATE PLANNING
N2  - The first half of this book covers strategic management explaining what it is and how to use it drawing on a wide range of examples from around the world. The second half of the book is made up of case studies of a very wide range of organisations (although all are U.S. based or headquartered) - examples include Verizon,  Amazon, Apple, US Postal Service, Classic Car Club of America, Royal Caribbean Cruises
ER  -