DAVID Fred <br/><br/>
Strategic management: concepts and cases 

 - 10th ed. 
 - London:  Prentice Hall;  2005 
 - xxxi, 360, 432 p. 
<br/><br/> The first half of this book covers strategic management explaining what it is and how to use it drawing on a wide range of examples from around the world. The second half of the book is made up of case studies of a very wide range of organisations (although all are U.S. based or headquartered) - examples include Verizon,  Amazon, Apple, US Postal Service, Classic Car Club of America, Royal Caribbean Cruises. 
<br/><br/><label>ISBN: </label>0131276751 (pbk.):  42.99 GBP 
<br/><br/><label>Subjects--Topical Terms: </label><br/>STRATEGIC MANAGEMENT<br/>CORPORATE PLANNING