TY  - BOOK
AU  - KAPLAN Robert S
AU  - NORTON David P
TI  - The balanced scorecard: translating strategy into action 
SN  - 0875846513 (hbk) :
PY  - 1996///
CY  - Boston MA
PB  - Harvard Business School Press
KW  - STRATEGIC PLANNING
KW  - CORPORATE PLANNING
KW  - EFFECTIVENESS
KW  - MANAGEMENT
N2  - This book is written by the creators of the balanced scorecard and explains, with the help of many real-life examples, how to apply the process
ER  -