TY  - BOOK
AU  - CHIH-MING Tsai
TI  - The effects of service quality, brand loyalty, and customer satisfaction on repurchase intention: an empirical case study of online travel agents in Taiwan
PY  - 2025///
KW  - BRAND LOYALTY
KW  - CUSTOMER SATISFACTION
KW  - ONLINE TRAVEL AGENTS
KW  - REPURCHASE INTENTION
KW  - SERVICE QUALITY
N2  - This research investigates how service quality, brand loyalty, and customer satisfaction influence the repurchase intentions of customers using online travel agencies in Taiwan. The study aims to understand the direct and indirect relationships between these factors. Specifically, it examines how service quality affects repurchase intention both directly and through the mediating roles of brand loyalty and customer satisfaction
ER  -