Pricing eSIM services: ecosystem, challenges, and opportunities/
Ramneek, Patrick Hosein, Pack Sangheon
- 2023
The adoption of embedded subscriber identity module (eSIM) is accelerating rapidly and is anticipated to prevail over conventional physical SIM cards in the next few years. With several phone vendors switching to eSIMs and eSIM-only devices being launched in the market, a new ecosystem for offering and pricing cellular services will be created. This article describes a strategy of personalized pricing and illustrates its advantages over traditional approaches.