TY  - BOOK
AU  - SEYMOUR Mike
AU  - MOORE Simon
TI  - Effective crisis management: worldwide principles and practice
SN  - 030470329X (pbk.):
PY  - 2000///
CY  - London
PB  - Cassell
KW  - CRISIS MANAGEMENT
KW  - INDUSTRIAL MANAGEMENT
N2  - Examines crisis management in the context of high profile business activity, where crises encountered include product failures, rumours, recalls, tampering, employee crime, scares and sensitive public issues as well as life-threatening catastrophes. Part One sets out the environment of a crisis, outlining the unique conditions that may be encountered and the difficult questions that may have to be answered. Part Two examines tools and techniques for developing an effective communication strategy as a solution to crises and also examines how to develop a 'preparedness plan' in anticipation of a crisis
ER  -