TY  - BOOK
AU  - LASSERRE Philippe
AU  - SCHUTTE Hellmutt
TI  - Strategies for Asia Pacific: beyond the crisis
SN  - 033373582X (hbk.):
PY  - 1999///
PB  - Macmillan
KW  - ASIA
KW  - ECONOMY
KW  - FINANCE
KW  - INTERNATIONAL TRADE
N2  - A guide to doing business in Asia which stresses the need for Western managers to adopt a regional style of management. This revised edition takes into account the recent crisis in the Region. Argues that this is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition
ER  -