LASSERRE Philippe <br/><br/>
Strategies for Asia Pacific:  beyond the crisis 

 - Rev ed. 
 -  Macmillan,  1999 
 - 323p. 
<br/><br/> A guide to doing business in Asia which stresses the need for Western managers to adopt a regional style of management. This revised edition takes into account the recent crisis in the Region. Argues that this is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. 
<br/><br/><label>ISBN: </label>033373582X (hbk.):  19.99 UK 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ASIA<br/>ECONOMY<br/>FINANCE<br/>INTERNATIONAL TRADE