TY  - BOOK
AU  - DIBB
TI  - Marketing: concepts and strategies
SN  - 0395790050 (pbk.):
PY  - 1997///
CY  - Boston MA
PB  - Houghton Mifflin
KW  - MARKETING
N2  - A comprehensive textbook on all aspects of marketing with sections ranging from understanding and targetting markets to product, branding, and advertising
ER  -