DIBB <br/><br/>
Marketing:  concepts and strategies 

 - 3rd ed. 
 - Boston MA:  Houghton Mifflin,  1997 
 - 842p. 
<br/><br/> A comprehensive textbook on all aspects of marketing with sections ranging from understanding and targetting markets to product, branding, and advertising. 
<br/><br/><label>ISBN: </label>0395790050 (pbk.):  24.99 UK 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING