Applied crisis communication and crisis management: cases and exercises /
W.Timothy Coombs.
- California : SAGE, 2014
- xvii, 245 pages ; 23 cm.
Includes bobliographical references and index.
This book provides readers with practical advice on how to effectively manage and overcome a crisis. The authors offer guidelines for taking the many challenges that crisis present and turning those challenges into opportunities.
9781452217802 (pbk.)
CRISIS MANAGEMENT BUSINESS COMMUNICATION MANAGEMENT