TY  - BOOK
AU  - BROWN Linden
TI  - Customer culture imperative: a leader's guide to driving superior performance 
SN  - 9780071821148 (hbk.):
PY  - 2013///
CY  - New York
PB  - Mcgraw-Hil
KW  - LEADERSHIP
KW  - CONSUMER SATISFACTION
N2  - The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization
ER  -