BROWN Linden <br/><br/>
Customer culture imperative:  a leader's guide to driving superior performance / 
Linden Brown. 
 - New York:  Mcgraw-Hil,  2013. 
 - xvii, 318 pg.: ill.; 24 cm. 
<br/><br/> The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. 
<br/><br/><label>ISBN: </label>9780071821148 (hbk.):  25.99GBP 
<br/><br/><label>Subjects--Topical Terms: </label><br/>LEADERSHIP<br/>CONSUMER SATISFACTION