RUMELT Richard P <br/><br/>
Good strategy, bad strategy :  the difference and why it matters / 
Richard P. Rumelt. 
 - New York :  Crown Business,  2011. 
 - xii, 322 pages : ill. ; 25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Argues that a manager's central responsibility is to create and implement strategies, challenges popular motivational practices, and shares anecdotes discussing how to enable action-oriented plans for real-world results. 
<br/><br/><label>ISBN: </label>9780307886231 (hbk.) :  17.50 GBP 
<br/><br/><label>Subjects--Topical Terms: </label><br/>STRATEGIC PLANNING<br/>STRATEGY<br/>PLANNING