TY  - BOOK
AU  - ULMER Robert R.
ED  - SELLNOW Timothy
ED  - SEEGER Matthew W.
TI  - Effective crisis communication: moving from crisis to opportunity 
SN  - 9781452257518 (pbk.) :
PY  - 2015///
CY  - California
PB  - SAGE
KW  - CRISIS MANAGEMENT
KW  - EMERGENCY MANAGEMENT
KW  - COMMUNICATION STUDIES
N1  - Includes bobliographical references and index
N2  - This book provides readers with practical advice on how to effectively manage and overcome a crisis. The authors offer guidelines for taking the many challenges that crisis present and turning those challenges into opportunities
ER  -