TY  - BOOK
AU  - BRILL John
TI  - The clarity imperative
SN  - CRM-TCIS1
PY  - 2009///
CY  - Carlsbad, CA
PB  - CRM Learning, 
KW  - BUSINESS COMMUNICATION
N1  - Title from resource description page (viewed Mar. 12, 2014)
N2  - In The Clarity Imperative, John Jenson uses a variety of inspirational stories to introduce viewers to the importance of 'consistent messaging'. He shows that when people within a group or organization share the same understanding of 'what we do', 'our culture' and 'our direction' -- to the point where they can succinctly express these things to others -- they are easily able to walk their talk. Ultimately the group separates itself from those that are trying to be all things to everybody
ER  -