BRILL John <br/><br/>
The clarity imperative / 
John Brill. 
 - Carlsbad, CA :  CRM Learning,   2009. 
 - 1 digital video disk (DVD) ; 22 min. + 1 computer disc (4 3/4 in.). 
<br/><br/> Title from resource description page (viewed Mar. 12, 2014). 
<br/><br/> In The Clarity Imperative, John Jenson uses a variety of inspirational stories to introduce viewers to the importance of 'consistent messaging'. He shows that when people within a group or organization share the same understanding of 'what we do', 'our culture' and 'our direction' -- to the point where they can succinctly express these things to others -- they are easily able to walk their talk. Ultimately the group separates itself from those that are trying to be all things to everybody. 
<br/><br/><label>ISSN: </label>CRM-TCIS1 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS COMMUNICATION