TY - BOOK AU - SCHULMERICH Marcus AU - LEPORCHER Yves-Michel AU - CHING-Hwa Eu TI - Applied asset and risk management: a guide to modern portfolio management and behavior driven markets SN - 9783642554438 (hbk.) : PY - 2015/// CY - Heidelberg PB - Springer KW - FINANCIAL RISK MANAGEMENT KW - PORTFOLIO MANAGEMENT N1 - Includes bibliographical references and index N2 - This book is a guide to asset and risk management from a practical point of view. It is centered around two questions triggered by the global events on the stock markets since the middle of the last decade: - Why do crashes happen when in theory they should not? How do investors deal with such crises in terms of their risk measurement and management and as a consequence, what are the implications for the chosen investment strategies? The book presents and discusses two different approaches to finance and investing, i.e. modern portfolio theory and behavioral finance, and provides an overview of stock market anomalies and historical crashes ER -