TY  - BOOK
AU  - MINTZBERG Henry
TI  - The rise and fall of strategic planning
SN  - 0273650378 (pbk.):
PY  - 2000///
CY  - London
PB  - FT/Prentice Hall
KW  - MANAGEMENT THEORY
KW  - STRATEGIC PLANNING
N2  - Traces the origins and history of strategic planning through its rise to prominence and subsequent fall. Argues that strategy cannot be planned because planning is about analysis and strategy is about synthesis. Considers the pitfalls of planning and shows how the process itself can be counterproductive. Proposes some alternative ways to define planning and strategy
ER  -