TY - BOOK AU - GRAHAM Sarah Ellen TI - The Eisenhower administration and public diplomacy in India: an ambivalent engagement, 1953-1960 PY - 2014/// KW - UNITED STATES KW - FOREIGN RELATIONS KW - INDIA N2 - The United States- India relationship was fraught with misapprehension and ideological disagreement during the 1950s. Public diplomacy provides a valuable context for examining these dynamics. This analysis assesses the planning, deployment and reception of American public diplomacy to India under President Dwight Eisenhower, a period encompassing Washington's 1954 alliance with Pakistan and economic aid to India in 1957-1958. Public diplomacy reflects the Administration's difficulty in clarifying its interests in India. The rhetorical and moralising approach of India's leadership and their prominence in the global non-aligned movement contributed greatly to this ambivalence ER -