TY  - BOOK
AU  - PSALM Lew Boon Cou
TI  - Portraying the national image of Singapore through the armed forces and its leaders
PY  - 2014///
KW  - SINGAPORE
KW  - ARMED FORCES
N2  - National branding has been a critical part of Singapore's success, an integral part of nation building and survival in a globalised world. At the broadest base of SAF, leaders need to live the values and be ambassadors of the Singapore identity, thereby adding positive national branding flows to the public sphere and the new media. As the institution with the most national branding ambassadors, the SAF has a critical role to play in portraying the national image of Singapore
ER  -