TY  - BOOK
AU  - LOWERY Shearon A
AU  - DeFLEUR Melvin L
TI  - Milestones in mass communication research: media effects
SN  - 080130038X (pbk.)
PY  - 1988///
CY  - New York
PB  - Longmans
KW  - MASS MEDIA
KW  - MEDIA STUDIES
ER  -