TY  - BOOK
AU  - WOLFF Andrew T
TI  - Crafting a NATO brand: bolstering internal support for the Alliance through image management 
PY  - 2014///
KW  - NATO
KW  - PUBLIC RELATIONS
KW  - PUBLIC PERCEPTIONS
N2  - Describes why NATO has a public image problem and what could be done to improve it. Discusses the advantages and disadvantages of such a "branding" exercise and concludes that the advantages outweigh the drawbacks
UR  - http://dx.doi.org/10.1080/13523260.2014.885708
ER  -