WOLFF Andrew T <br/><br/>
Crafting a NATO brand :  bolstering internal support for the Alliance through image management / 
Andrew T Wolff. 
 -  2014 
<br/><br/> Describes why NATO has a public image problem and what could be done to improve it. Discusses the advantages and disadvantages of such a "branding" exercise and concludes that the advantages outweigh the drawbacks. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>NATO--PUBLIC RELATIONS<br/>NATO--PUBLIC PERCEPTIONS