TY  - BOOK
AU  - MCDANIEL Carl
TI  - Marketing essentials
SN  - 9780324366075 (pbk.) :
PY  - 2007///
CY  - Canada
PB  - Thomson South-Western, 
KW  - MARKETING
KW  - EXAMINATIONS
KW  - STUDY GUIDES
KW  - MANAGEMENT
N1  - Includes glossary
ER  -