MCDANIEL Carl <br/><br/>
Marketing essentials / 
Carl McDaniel, Charles W. Lamb, Jr. , Joseph F. Hair, Jr. 
 - Canada :  Thomson South-Western,   2007 
 - xxiii, 544 p. 
<br/><br/>Includes glossary 
<br/><br/><label>ISBN: </label>9780324366075 (pbk.) :  45.90 BND 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING --EXAMINATIONS --STUDY GUIDES<br/>MARKETING --MANAGEMENT --EXAMINATIONS --STUDY GUIDES