TY  - BOOK
AU  - MCDANIEL Carl
AU  - LAMB Charles W.
AU  - HAIR Joseph F.
TI  - Introduction to marketing
SN  - 9780324323801 (pbk.) :
PY  - 2006///
CY  - Ohio
PB  - Thomson/South-western
N1  - Includes bibliographical reference and index
ER  -