PUTTEN Alexander B. Van. <br/><br/>
Unlocking opportunities for growth :  how to profit from uncertainty while limiting your risk / 
Alexander B. Van Putten and Lan C. MacMillan 
 - New Jersey :  Pearson Education, Inc.,   2009 
 - xii, 161 p. 
<br/><br/> This book introduces a breakthrough alternative: Opportunity Engineering. The authors show how to engineer the risk out of uncertain opportunities, so you can pursue more high-payoff innovations. Using Discovery Driven Planning (DDP), you'll learn how to define the scope of investment opportunities, identify key drivers of potential profits, document your assumptions, and tease out key project challenges and vulnerabilities. Then, for projects that offer potential, you'll move on to CheckPointing: systematically structuring ways to limit downside exposure and boost potential upside 
<br/><br/><label>ISBN: </label>9780132237901 (hbk.) :  71.50 BND 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INVESTMENT ANALYSIS<br/>CORPORATIONS