CESVET Bertrand <br/><br/>
Conversational capital :  how to create stuff people love to talk about / 
Bertrand Cesvet, Tony Babinski and Eric Alper 
 - New Jersey :  Pearson Education, Inc.,   2009 
 - xxii, 181 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780137145508 (pbk.) :  41.50 BND 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDING (MARKETING)