KROENIG Matthew <br/><br/>
Taking soft power seriously / 
Matthew Kroenig, Melissa McAdam, Steven Weber. 
 -  2010 
<br/><br/> Attempts to fill a gap in international relations knowledge by setting out "a theory about the conditions under which state efforts to employ soft power will be most likely to succeed". 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOFT POWER