TY  - BOOK
AU  - BORG James
TI  - Persuasion: the art of influencing people 
SN  - 9780273734161 (pbk) :
PY  - 2010///
CY  - Harlow UK
PB  - Prentice Hall
KW  - PERSUASION (PSYCHOLOGY)
N2  - This persuasion book give the magic formula to mastering the power of persuasion
ER  -