TY  - BOOK
AU  - GITOMER Jeffrey H.
TI  - Little red book of selling: 12.5 principles of sale greatness 
SN  - 9781885167606 (hbk.) :
PY  - 2005///
CY  - New Jersey
PB  - Bard Press, 
KW  - SELLING
KW  - BUSINESS NETWORKS
KW  - CUSTOMER LOYALTY
ER  -