TY  - BOOK
AU  - BAKER Phil
TI  - From concept to consumer: how to turn ideas into money 
SN  - 9780137137473  (hbk)
PY  - 2008///
CY  - Upper Saddle River, NJ,USA
PB  - FT Press
KW  - NEW PRODUCTS
KW  - PRODUCT DEVELOPMENT
KW  - INOVATION
ER  -