THALER Richard H. <br/><br/>
Nudge :  Improving  decisons about health, wealth, and Happiness/ 
Richard H. Thaler and Cass R.Sunstein 
 - New Haven CT :  Yale University Press,  2008 
 - x , 293 p : ill ; 24 cm 
<br/><br/> Includes bibliographical reference and Index 
<br/><br/><label>ISBN: </label>9780300122237 (hbk) :  BND 47.37 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ECONOMICS--PSYCHOLOGICAL ASPECTS<br/>DECISION-MAKING--PSYCHOLOGICAL ASPECTS<br/>CUSTOMER BEHAVIOR