TY  - BOOK
AU  - ARIELY Dan
TI  - Predictably irrational: revised and expanded edition 
SN  - 9780061353246 (pbk) :
PY  - 2010///
CY  - New York
PB  - Harper Perennial
KW  - DECISION-MAKING
KW  - ECONOMIC
KW  - PSYCHOLOGICAL ASPECTS
KW  - CONSUMER BEHAVIOR
ER  -