ARIELY Dan <br/><br/>
Predictably irrational :  revised and expanded edition :  the hidden forces that shape our decisions / 
Dan Ariely 
 - 1st rev. ed. 
 - New York :  Harper Perennial,  2010 
 - xxii , 349 p : 20 cm 
<br/><br/><label>ISBN: </label>9780061353246 (pbk) :  BND 27.10 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DECISION-MAKING<br/>ECONOMIC--PSYCHOLOGICAL ASPECTS<br/>CONSUMER BEHAVIOR