TY  - BOOK
AU  - HORBERRY Roger
TI  - Brilliant copywriting: how to craft the most interesting and effective copy imaginable 
SN  - 9780273727347 (pbk.) :
PY  - 2009///
CY  - Great Britain
PB  - Pearson Prentice Hall, 
KW  - BUSINESS & ECONOMICS
KW  - BUSINESS COMMUNICATION
KW  - GENERAL
KW  - ADVERTISING COPY
ER  -