TY  - BOOK
AU  - HALL Richard
TI  - Brilliant marketing: what the best marketers know, do and say 
SN  - 9780273721239 (pbk) :
PY  - 2009///
CY  - Great Britain
PB  - Pearson Prentice Hall
KW  - MARKETING
KW  - SUCCESS IN BUSINESS
KW  - SUCESS
KW  -  PSYCHOLOGICAL ASPECTS
N2  - This book is designed to make readers think and give them a basic toolkit.  The brilliant outcomes understand the ideas, actions, and campaigns that make a real difference.  It will transform more understanding of the marketing mix
ER  -