HALL Richard <br/><br/>
Brilliant marketing :  what the best marketers know, do and say / 
Richard Hall 
 - Great Britain :  Pearson Prentice Hall,  2009 
 - vi, 331 p. 
<br/><br/> This book is designed to make readers think and give them a basic toolkit.  The brilliant outcomes understand the ideas, actions, and campaigns that make a real difference.  It will transform more understanding of the marketing mix. 
<br/><br/><label>ISBN: </label>9780273721239 (pbk) :  45.50 BND 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>SUCCESS IN BUSINESS<br/>SUCESS  -- PSYCHOLOGICAL ASPECTS