TY - BOOK AU - HALL Richard TI - Brilliant business creativity: what the best business creatives know,do and say SN - 9780273730286 (pbk) : PY - 2010/// CY - Great Britain PB - Pearson Education Limited, KW - SUCCESS IN BUSINESS?UNAUTHORIZED KW - CREATIVITY KW - ECONOMIC ASPECTS N2 - This book provides an indispensable creative thinking toolkit that can apply to any business challenge big or small. The brilliant outcomes understand what creativity is and how to use it, create fresh ideas and solutions, gain the confidence to become a prolific idea generator ER -