TY  - BOOK
AU  - DE BONO Edward
TI  - Sur/ Petition: creating value monopolies when everyone else is merely competing
SN  - 0006379281 (pbk.)
PY  - 1993///
CY  - London
PB  - HarperCollins
KW  - MANAGEMENT
N2  - A look at the vast potential of the "integral values" that surround the purchase and use of products and services suggests that business leaders create "monopolies of values" by blending into their offerings an array of attendant conveniences. The book also offers detailed "conceptual R&D" guidance for companies needing to apply creative thinking to their planning and operations
ER  -