TY - BOOK AU - ALGAR Philip TI - Your problem, our story: a management guide to handling emergencies and the media SN - 9780954059521 (pbk) : PY - 2008/// CY - Matfield UK PB - Matfield Books KW - CRISIS MANAGEMENT KW - MEDIA RESPONSE KW - DISASTER MANAGEMENT N2 - When a crisis or disaster occurs (plane crash, ship sinking, explosion, major fire etc.) meda reporters immediately want to ask questions of the relevant organisation(s). This book provides a wealth of practical advice on how to respond to the media covering interview techniques, body language, what to say and how to say it, and what to avoid. Emphasises the importance of preparation and training and recommends media response be part of a disaster response plan ER -