TY  - BOOK
AU  - TENCH Ralph
AU  - YEOMANS Liz
TI  - Exploring public relations
SN  - 9780273715948 (pbk) :
PY  - 2009///
CY  - London
PB  - Prentice Hall
KW  - PUBLIC RELATIONS
N2  - Intended as a student text this book provides a comprehensive view of PR covering what it is, what its for, how it works, theories in public relations, application of PR in specific contexts and for specific purposes. Many of the contributors are academics at Leeds Metropolitan University, UK
ER  -