An introduction to survey research, polling, and data analysis /
Herbert F. Weisberg, Jon A. Krosnick & Bruce D. Bowen.
- 3rd ed.
- Thousand Oaks CA: Sage, Inc., 1996
- xiv, 394 p.
Practical guide to the process of undertaking surveys from selecting the best design or method to making sense of the results. Contains examples and exercises.