TY  - BOOK
AU  - GLADWELL Malcolm
TI  - The tipping point: how little things can make a big difference 
SN  - 0316346624 (pbk) :
PY  - 2002///
CY  - New York
PB  - Back Bay Books
KW  - SOCIAL PSYCHOLOGY
KW  - CONTAGION (SOCIAL PSYCHOLOGY)
N2  - Gladwell suggests that some changes appear to happen without deliberate direction and can be likened to the spread of a viral infection. Big changes result from small events and can occur very quickly. The book contains numerous examples that claim to demonstrate the tipping point concept
ER  -