Basic content analysis / Robert Philip Weber
Material type: TextSeries: Sage university paper series. 49 Publication details: Thousand Oaks, CA : Sage, 1990Edition: 2nd edDescription: 96 pISBN:- 0803938632 (pbk):
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Book | Mindef Library & Info Centre On-Shelf | 401.41 WEB (Browse shelf(Opens below)) | 1 | Available | 23751-1001 |
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"Content analysis is a research method that uses a set of procedures to make valid inferences from text. These inferences are about the sender(s) of the message, the message itself, or the audience of the message." (from author's introduction). This short book explains with examples how content analysis can be used, how it is done, and identifies some of the problems or limitations of using it. The book looks particularly at how messages may reflect cultural patterns; reveal the focus of individuals, groups, or society; and describe trends in communication content.
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