Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River NJ : Wharton School Publishing, 2006Description: 332 pISBN:
  • 0131875159 (hbk) :
Subject(s): Summary: With practical advice and examples from a wide variety of public bodies around the world this book shows how to make government agencies more effective. At the core of the book is the citizen-oriented mindset. Shows how to improve public perceptions and support for an agency, improve take-up of products and services, and influence positive public behaviours.
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Item type Current library Call number Copy number Status Date due Barcode
Book Mindef Library & Info Centre On-Shelf 352.748 KOT (Browse shelf(Opens below)) 1 Available 21095-1001

With practical advice and examples from a wide variety of public bodies around the world this book shows how to make government agencies more effective. At the core of the book is the citizen-oriented mindset. Shows how to improve public perceptions and support for an agency, improve take-up of products and services, and influence positive public behaviours.

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