Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee
Material type: TextPublication details: Upper Saddle River NJ : Wharton School Publishing, 2006Description: 332 pISBN:- 0131875159 (hbk) :
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Mindef Library & Info Centre On-Shelf | 352.748 KOT (Browse shelf(Opens below)) | 1 | Available | 21095-1001 |
With practical advice and examples from a wide variety of public bodies around the world this book shows how to make government agencies more effective. At the core of the book is the citizen-oriented mindset. Shows how to improve public perceptions and support for an agency, improve take-up of products and services, and influence positive public behaviours.
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