Marketing: concepts and strategies
Material type: TextPublication details: Boston MA: Houghton Mifflin, 1997Edition: 3rd edDescription: 842pISBN:- 0395790050 (pbk.):
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Book | Mindef Library & Info Centre On-Shelf | 380.1 DIB (Browse shelf(Opens below)) | 1 | Available | 0008072 |
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A comprehensive textbook on all aspects of marketing with sections ranging from understanding and targetting markets to product, branding, and advertising.
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